Digital Marketing Manager Job at 24 Seven Talent, Irvine, CA

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  • 24 Seven Talent
  • Irvine, CA

Job Description

A leading consumer lifestyle brand is building a best-in-class Digital Marketing Planning function—and we’re looking for a strategic thinker to help lead the charge.

As the Strategic Digital Marketing Planner , you’ll play a pivotal role in shaping and executing go-to-market strategies across digital channels for a portfolio of dynamic, culture-driven brands. Sitting at the intersection of Brand Marketing and Digital, this role serves as the key connector—translating campaign briefs into robust, insight-led tactical plans that deliver business impact and consumer relevance.

What You’ll Do

Strategic Planning & Execution

  • Develop integrated, performance-based digital marketing strategies rooted in consumer insights and data.
  • Translate brand objectives into actionable, cross-channel digital plans spanning media, social, content, and creative.
  • Partner with brand and digital leadership to shape campaign architecture and drive measurable outcomes.

Team Leadership & Cross-Functional Collaboration

  • Mentor and support the growth of digital planning talent while enhancing cross-functional alignment.
  • Collaborate with internal teams including creative, media, and analytics to ensure campaigns are executed with excellence and consistency.

Campaign & Project Management

  • Lead strategic planning sessions, establish campaign direction, and align cross-functional teams from concept through launch.
  • Manage pre-production planning and execution across multiple brands and digital activations.
  • Deliver executive-ready campaign performance updates, insights, and recommendations.

Analytics & Optimization

  • Leverage digital analytics tools to evaluate performance and consumer behavior, turning data into strategy.
  • Provide actionable insights that optimize future campaigns and enhance digital investment efficiency.
  • Stay ahead of trends and tools that elevate digital performance planning.

What You Bring

  • 3–5 years of experience in digital marketing strategy, integrated marketing planning, or brand strategy.
  • Demonstrated success building and executing digital campaigns across social, paid media, and owned channels.
  • Strong understanding of the consumer journey within the digital ecosystem.
  • Ability to thrive in a fast-paced, matrixed environment with excellent communication and project management skills.
  • Bachelor’s degree in Marketing, Communications, or a related field preferred.

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