Digital Marketing Manager Job at Thompson Wealth Management, Scottsdale, AZ

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  • Thompson Wealth Management
  • Scottsdale, AZ

Job Description

Digital Marketing Manager

Thompson Wealth Management and Federal Retirement Services

Scottsdale, Arizona

About Us:

Thompson Wealth Management and Federal Retirement Services is a leading wealth management firm specializing in retirement planning and wealth management solutions. With a rapidly growing client base and digital presence, we're seeking a dynamic Digital Marketing Manager to elevate our online presence and lead generation efforts.

Primary Responsibilities:

  • Develop and execute comprehensive digital marketing strategies across all channels
  • Manage and optimize our HubSpot marketing automation platform
  • Create engaging content for multiple platforms (social media, email, website, webinars)
  • Design and produce high-quality visuals, graphics, and presentations in Canva
  • Produce and edit video content for YouTube and other social platforms
  • Create and manage mass email communications to our client base and prospects
  • Develop and implement automated drip campaigns to nurture and convert prospects
  • Manage and grow our email list of 36,000+ subscribers
  • Plan, execute, and optimize webinar campaigns using Demio
  • Drive lead generation through multiple channels
  • Track, analyze, and report on key marketing metrics
  • Maintain brand consistency across all digital touch points
  • Design, update, and optimize website content and functionality
  • Lead website improvement initiatives and redesigns as needed

Required Qualifications:

  • 5+ years of digital marketing experience
  • Proven expertise in HubSpot and marketing automation
  • Strong copywriting and content creation skills
  • Proficiency in Canva and graphic design for marketing material and presentations
  • Video production and editing capabilities
  • Experience in webinar marketing and execution
  • Demonstrated success in lead generation and conversion optimization
  • Strong analytical and data-driven decision-making skills
  • Experience with compliance requirements in financial services marketing
  • Proficiency in website design and development
  • Understanding of UX/UI principles and best practices

Key Performance Indicators:

  • Increase lead generation 3-5x within first year
  • Grow webinar attendance and conversion rates
  • Optimize email marketing performance
  • Enhance social media engagement and following
  • Improve overall digital presence and brand awareness
  • Successfully execute website optimization initiatives

Salary Range:

  • Full-Time: $65,000 - $100,000 annually

Plus performance-based bonuses

This position offers the opportunity to:

  • Take ownership of a comprehensive digital marketing strategy
  • Work with a growing, dynamic wealth management firm
  • Make a significant impact on business growth
  • Join a professional team focused on excellence

Benefits:

  • 401(k)
  • 401(k) matching
  • Health insurance
  • 20 days Paid time off

Job Tags

Full time,

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