A pioneer in the caregiving space, Careforth supports family caregivers across the United States to confidently care for their loved ones at home. Through a combination of in-person home visits, remote coaching and our proprietary digital collaboration app, we provide caregivers with support, guidance, confidence, and connection to resources they need. The Caregivers and families we support stay with Careforth for many years, building lasting relationships along the way. Join us today and live our values: lead with heart, cultivate trust, go beyond.
Position Summary: :Careforth is the leading caregiver support services company committed to empowering caregivers to keep care at home. The Digital Marketing Specialist will manage our email, SMS, and automated direct mail marketing programs—using our marketing automation tool and CRM to convert, retain, and re engage leads and prospects throughout the funnel. This role will support and execute on the design, launch, and optimization of multi channel nurture journeys that deepen engagement, reduce discharge rates, and increase caregiver referrals.
What You Will Do: :• Build, launch, and optimize automated workflows (welcome, onboarding, re engagement, etc.) using the company’s marketing automation tool (Iterable); includes managing templates, data mappings, and channel settings.
• In collaboration with stakeholders, design multi channel journeys to move audiences through lifecycle stages via email, SMS, push notifications and automated direct mail
• Leverage intelligent audience segmentation using behavioral signals (opens, clicks, site events), lifecycle stage, and CRM attributes to deliver relevant and timely communications.
• Partner with the Salesforce team to maintain data integration with Iterable; ensure accurate lead routing, campaign attribution, and UTM tracking.
• Perform A/B testing (subject lines, send time, content, cadence, channel mix); analyze results and roll out winning variants.
• Help define KPIs and present insights with clear recommendations; partner with key stakeholders to identify and automate high value touchpoints for active caregivers that improve retention and increase referral opportunities.
• Ensure compliance with list hygiene, consent management, and other regulations including CAN SPAM, TCPA, CCPA) and monitor inbox placement; manage suppression rules and preference centers.
• Perform other duties and special projects as assigned.
• 2-4 years of hands on experience in lifecycle/digital marketing and/or marketing automation
• Experience working with Iterable or other marketing automation platforms; SMS program management a plus.
• Working knowledge of Salesforce or other CRMs with ability to use customer data to build targeted segments and dynamic content.
• Strong Excel and analytics skills with (pivot tables, XLOOKUP/VLOOKUP, text/date functions, charting); ability to turn data into insights and action.
• Experience designing A/B tests and interpreting results; ability to leverage AI to test and optimize content generation a plus, campaign optimization and procedural efficiencies.
• Ability to plan, prioritize, and meet deadlines in a fast paced, cross functional environment.
• Self-starter with strong communication and project management skills
At Careforth your well-being matters. With flexible schedules, a remote-first culture, and a nationally recognized wellness program, our benefits are designed to help you thrive, both professionally and personally. Discover how we invest in you:
#LI-Remote Except for CO, CA and NYC
The pay range for this position is $54,475-$81,000. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and geographic location.
Join Our Award Winning Team: :Founded in Boston, Careforth's caregiver programs and services improve health outcomes, keeping care at home longer. Additionally, our programs provide financial benefit to caregivers and cost savings to state agencies and health plans. At Careforth, we understand the challenges of caregiving and are committed to supporting family caregivers at every turn.
Caregivers play a critical role in the future of healthcare—and so can you.
Apply now!
For more information, please visit .
Careforth is an Equal Opportunity Employer*
DISCLAIMER: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
*Careforth supports families with diverse backgrounds and as an equal opportunity employer, we seek employees who reflect the diverse population we serve. Careforth complies with all applicable laws concerning hiring and employment practices and is firmly committed to fostering and maintaining a workplace free from discrimination. We pledge to hire, train, and promote our employees without regard to race, religion, gender, gender identity, genetic information, age, national origin, sexual orientation, disability, veteran status, or any other category protected by applicable law.
Careforth strives to create experiences that are accessible and welcoming to everyone, including making and the careers site accessible to any and all users. If you would like to contact us regarding the company’s diversity, equity and inclusion initiatives, inquire about a specific accessibility need or the accessibility of our website, or if you need assistance completing an application process, please contact People & Culture at 866-797-2333.
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