Senior Fitness Director Job at JF Fitness of North America dba Crunch Fitness, Charleston, SC

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  • JF Fitness of North America dba Crunch Fitness
  • Charleston, SC

Job Description

Unleash Your Leadership Potential in a High-Impact Fitness Career

At JF Fitness , we believe that greatness is born from diversity, empowerment, and purpose-driven leadership. As a premier fitness organization inspired by the energy and community spirit of Crunch Fitness, we’re on the lookout for an experienced, results-oriented Senior Fitness Director to lead our dynamic Personal Training team.

This is more than a job — it’s a chance to shape the future of fitness by building a team that thrives on passion, performance, and client success. If you're a leader who inspires others, drives results, and thrives in a high-energy environment, we want you on our team.

Your Role: Lead. Grow. Transform.

As the Senior Fitness Director, you will oversee the operations and strategy of our Personal Training department. You’ll play a vital role in shaping a culture of excellence while ensuring your team meets performance goals and provides world-class service to our members.

Key Responsibilities:

  • Direct the recruitment, training, and development of top-tier Personal Trainers
  • Drive sales performance and exceed monthly revenue and retention goals
  • Assess client needs and strategically assign them to the right trainers
  • Mentor and motivate trainers through regular performance coaching and workshops
  • Ensure compliance with operational standards, including punctuality, professionalism, and presentation
  • Represent JF Fitness at community and promotional events to increase visibility and engagement
  • Use fitness expertise to elevate program quality and consistency across the board
  • Monitor schedules, payroll, and time tracking for operational efficiency

What We’re Looking For:

  • Proven leadership in fitness management (3+ years preferred)
  • Strong background in personal training and fitness programming
  • A passion for coaching and mentoring fitness professionals
  • Experience in achieving sales targets and managing departmental budgets
  • Exceptional communication and problem-solving skills
  • Familiarity with industry software and systems (ABC, dotFIT, VFP, etc.)

Why Join JF Fitness?

  • Career growth: We prioritize internal promotion and leadership development
  • Culture of empowerment: Join a team where diversity, inclusivity, and energy fuel everything we do
  • Make an impact: Be the go-to fitness expert and make a real difference in people’s lives
  • Competitive compensation: Plus incentives, benefits, and continuing education support

If you’re ready to lead a motivated team and redefine the member experience, apply today and build your legacy with JF Fitness .

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