Job Description

Job Description

The Community Marketing team unifies and amplifies initiatives that build trust in communities, empower consumers, and strengthen relationships with Chase customers. We are seeking a  change agent to lead initiatives that connect communities, position Chase as the authority for financial education, and support consumers along their financial journey.

As a Marketing Strategy Lead for Community & Financial Education, you will lead high-impact, cross-functional programs that deliver experiential innovation across the Chase ecosystem in partnership with Marketing, Social, Public Relations, and Community Business & Development. In this role, you will be shaping and driving our financial health and community marketing strategies, ensuring alignment with business objectives, and staying on top of market trends. You are a strategic thinker with a proven track record in developing and executing integrated marketing plans that deliver measurable results, leverage data-driven insights to identify growth opportunities, and build brand affinity with targeted audiences. You are passionate about leading high-impact initiatives and you thrive in a fast-paced environment. 

  Job Responsibilities

• Develop integrated marketing strategies that build trust in communities, empower consumers to gain money confidence, and position Chase as the authority for financial education 
• Create and implement a social-centric financial education go-to market campaign that helps Starters gain financial independence and drives connectivity in channels where they are authentically engaging 
• Launch a social ambassador program that builds equity and increases awareness of Community Managers while amplifying their commitment to connecting communities, neighbors, businesses and local leaders to the right financial resources for their unique needs
• Build, optimize, and enhance new Chase Money Skills workshops to equip and educate consumers with tailored financial education 
• Translate business priorities into integrated initiatives that improves brand health, drives brand affinity, and increases consideration of Chase
• Strategize, plan and implement campaigns that drive impactful and sustainable change to enhance customer experiences and improve their understanding of money 
• Lead the planning and implementation of multi-channel campaigns (social, community, workshops) leveraging Chase Money Skills financial health curriculum 
• Collaborate with cross-functional teams—including Social, PR, Communications, and Community Business & Development, Legal, and Compliance —to ensure alignment and regulatory adherence
• Manage a test-and-learn roadmap designed to drive measurable growth and improve customer experiences 
• Monitor campaign performance, report on key metrics, and recommend data-driven optimizations for continuous improvement.
• Identify opportunities to improve workshop and customer experiences through consumer insights, data inputs, and field visits

  Required qualifications, capabilities and skills:

• Undergraduate or advanced degree in Marketing, Advertising, or Communications
• 7+ years of relevant experience in marketing, social, and/or communications 
• Excellent communicator who is able to convey complex information in a digestible, compelling, and persuasive manner to senior executives
• Ability to work in large and medium-sized project teams, as self-directed contributor with a proven track record of being detail orientated, innovative, creative, and strategic
• Influencer with great interpersonal skills and proven ability to achieve alignment across a range of different views and interests
• Excels at thinking holistically and managing multiple initiatives simultaneously within tight deadlines
• Proficient in Power Point and Excel
• Strategic thinker  who is customer-centric and passionate about helping communities, families, and students with their financial needs at every stage of their life
• Fantastic partner who  focuses on relationship building and leading through strong collaboration with peers, leadership and stakeholders
• Loves testing, learning, and taking calculated risks that delivers quantifiable business results
• Fosters a culture of innovation, collaboration, and excellence.

Additional Information

• 25% travel

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

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